Coronavirus: Online dating has seen a surge in activity in India since the lockdown

The success of Tinder in India has encouraged several Indian entrepreneurs to try their luck at matchmaking. Much of this success can be attributed to changing social norms in urban India, a huge population under the age of 30, and the willingness of Indian entrepreneurs to tailor their products according to the needs of young men and women in the country. It was in that Tinder—the Los Angeles-headquartered location-based dating app—made inroads into the country, and became an instant hit among legions of urban youngsters. Still, many—including Woo—count their success in terms of relationships that culminate in wedlocks. In the last few months, dating apps have started spending a lot of money on TV—similar to the kind of marketing storm that was unleashed by e-commerce firms in the last few years. Woo—which marketed itself through print and radio campaigns when it launched last year—released its first television commercial in August The one-year-old company had some , active daily users. This year has already seen several other dating apps raise funds. As is true for most technology businesses, the entry barriers are low. By providing your email, you agree to the Quartz Privacy Policy.

The business of dating apps is disrupting Indian culture

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Core country: data based on in-depth analysis. Reading Support The Online Dating segment is expected to show a revenue growth of Reading Support In the Online Dating segment, the number of users is expected to amount to Reading Support User penetration in the Online Dating segment will be at 1. Online Dating is the category with the highest amount of available services and the highest amount of users.

Several mobile dating apps have taken off in this segment in the past few years, but few are actually making any significant revenues.

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The online dating scene in India has seen radical changes over the years. Gone are the days of Yahoo Messenger chat rooms. The search for love is now just a tap away on your smartphones. February is almost over so if you have decided that you don’t want to spend another Valentine’s Day single, dating apps might be the way to go. There are a whole bunch of apps in India right now that can help you meet new people.

And if all goes well, even start dating them.

Online dating apps are the way to go, the place to unburden all that an extramarital dating website for women, by women, entirely conceived.

Currently dominated by firms like Tinder , TrulyMadly, OkCupid and the newly launched Bumble, user penetration in the Indian online dating market that stands at 2. Launched in India in , Tinder last reported 7. Cities like Delhi, Mumbai, Bengaluru and Gurugram figured in its 10 most superliked markets globally for the year of In such a scenario, dating apps are investing and educating people about new ways of interacting with each other and seeing life beyond their circle, Maheshwari added.

While dating has, for long, been a taboo in India, believes Snehil Khanor, chief executive and co-founder, TrulyMadly, love marriages have been happening for ages. TrulyMadly has 5 million users in India and is recording ,, messages exchanged and 15, mutual matches per day. For instance, while signing up, women answer questions like whether they would want to continue working after marriage and how they would want their partners to respond to the same, or how they view the MeToo movement.

Knowing how potential matches have responded to these questions helps women filter dates. Dating apps allow for that kind of a safe environment where you can experience these ideas and thoughts,” Hobley added. Further, there is much focus on diversification.

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Remember long ago when you were in school and had to find undiscoverable locations to go on a date? The internet, however, offers respite from all those prying eyes if you’re looking for a date. With an aim to connect the world, the internet opened up online dating to us. While the west takes online dating seriously, Indians are usually very cautious when it comes to dating strangers off the world wide web.

Mahesh Murthy, a well-known marketer, investor, and co-founder of Pinstorm, answered a Quora question about the online dating websites in India saying Facebook, LinkedIn and WAYN were gradually becoming popular dating sites in India! Apart from these websites that aren’t even ‘relationship-specific websites’, there is Shaadi.

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Prachi Singh name changed had high hopes for this Tinder date. But when the Bengaluru woman met her online Prince Charming face-to-face, she was in for a shock— he seemed to have left his gentlemanly manners behind. I am open to dating and even finding love, but most men want to either sleep with me or send me unsolicited pics. For the latest news and more, follow HuffPost India on Twitter , Facebook , and subscribe to our newsletter. Miffed at having wasted two precious months on him, Singh decided to log out of dating apps for a while.

So, how should you deal with online dating fatigue? We spoke to some experts to find out. Understanding the signs of online dating burnout is the first step to get back to healthy dating, says Janki Mehta, consulting psychotherapist and co-founder of Mind Mandala, Mumbai. She says if you are bored with the apps, annoyed with the responses you get, jealous of others meeting interesting men, or unwilling to reply to messages, and too disheartened to go on second dates, you are probably suffering from online dating fatigue.

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